ed@soohoo.com

510 350 0886

Oakland, CA  94611

Recommendations:

 

“Quick, creative, all round good egg!” June 16, 2005

Roland Williams 
was with another company when working with Ed at Soo Hoo Consulting

“There are many great things you get with Ed. He is a strategic thinker, a positive change force, a team player, and a loyal friend. I believe the most valuable business aspects of an association with Ed is, he listens and doesn't set any boundaries on "what can be done".” February 1, 2010

Bill Johnson, Data Center Director, Travelport
reported to Ed at Travelport

“I had the pleasure of working with Ed while at Unisys. Ed is an insightful and seasoned Executive with vast business experience to draw from. He is a consummate professional who is highly respected by his peers. I have never met anyone as enthusiastic and positive as Ed. I highly recommend Ed and hope to work with him again in the future.” April 14, 2010

Steve McKinney, PMP, Technology Director, Unisys Corporation
worked directly with Ed at Unisys Corporation

“Ed was like a breath of fresh air. He is an inspirational and passionate leader with a "can do" attitude that results in successful business outcomes. A great visionary, a warm, genuine person and definitely an asset to any organisation. I would not hesitate in recommending Ed and would welcome any opportunity to work with him again.” February 15, 2010

Michael Dooner, Director, Programs & Alliances, South Pacific, Unisys
worked indirectly for Ed at Unisys Corporation

“Ed is a unique (with a capital 'U') individual. Besides being able to sell anything to anyone, Ed posses an incredible ability to see beyond the obvious and think in many dimensions -- at the same time! This man defines Rainmaker. Ed makes things happen. Period! It would be an unqualified pleasure to work with Ed again and hope to soon. I consider him first and foremost a friend and an asset in any situation.” February 4, 2009

Ali Shadman, VP/GM Corporate Chief Technology Office, Unisys Corp.
worked with Ed at Unisys Corporation

“Ed and I had the unique opportunity to attend an executive training session in London. While there we were separated into a training session designed for interacting with C-Level execs at top accounts. As a senior executive, Ed provided tremendous value in coaching, feedback and mentoring during and after the sessions. I continuously utilize what Ed taught and I mirror his input at every occasion with my clients at Fortune 100 firms. His knowledge of business and the executive mind-set are valuable to me and would make a great contribution to any executive sales team.” December 29, 2008

Mike Whitmore, Client Account Executive, Unisys
worked indirectly for Ed at Unisys Corporation

“There are two types of leaders; those who lead through fear and intimidation and those who lead through inspiration and vision. Ed represents the latter type of executive. Ed’s conviction, Ed’s passion and Ed’s dedication to business and to his colleagues empowers and elevates the organization to achieve enormous success. To him, power is not something to be guarded closely, but rather, to be shared for the betterment of all. In this, Ed is uniquely successful among the many executives to whom I have been exposed over the past thirty years. He is an asset to any organization and it is a pleasure to work as his colleague.” October 5, 2008

Steven Wertheim, Portfolio Sales Executive, Unisys Corporation
worked indirectly for Ed at Unisys Corporation

“Simply put, Ed is a visionary who can make the impossible happen. Ed is an individual who thinks three steps ahead and knows where the pitfalls are and how to avoid them. I would recommend Ed for a C level position without any hesitation.” September 27, 2008

Paul Vicary, Client Executive, Unisys
worked with Ed at Unisys Corporation

“Ed is a thought leader and visionary. He is someone who does what he says he is going to do. He is able to assess sales situations help in formulateing and can articulate a winning sales strategy. He is someone I hope to work with in the future.” August 27, 2008

Annie Kaye, Global Financial Services Director, Unisys
worked with Ed at Unisys Corporation

“Ed Soo Hoo is one of the most driven partner managers I've worked with in my 10 years with the Oracle corporation. His tenacity and business acumen have placed Ed at the top of the partner food chain. Quite simply put, if you want results, Ed Soo Hoo is your man. -Chuck Daymude” April 11, 2008

Chuck Daymude, Senior Business Development Manager; Oracle Global Strategic Sales, Oracle Corporation
was with another company when working with Ed at Unisys Corporation

“If you need a someone on your team that can see the forest from the trees, then Ed is your man. Ed SooHoo is a marketing visionary - an executive that can think strategically, bring a team together on any major project and still find time to interact on a personal basis with his collegues. He is an asset for any organization that wants to think outside the box.” February 2, 2008

Elizabeth Venturini, Senior Program Manager for Enterprise Solutions, Unisys
worked with Ed at Unisys Corporation

“Ed posesses a rare combination skills and capabilities; a knack for innovation calibrated with taking appropriate risks, an intuitive ability to understand complex situations, and a leadership apporach that rallies a varietiy of perspectives to "take the hill" as a united team. No challenge or hurdle is too big.” December 21, 2007

Linda R Moss, Senior Director, Go-To-Market & Field Engagement, Unisys
worked with Ed at Unisys Corporation

“Ed is one of the most visionary professionals I have ever worked with. During our tenure he was instrumental in successfully designing and executing several new global sales and marketing campaigns. His strategic approach coupled with his engaging personality makes him a huge asset for any company.” June 26, 2007

Ben Stefan, Director of Alliances, Unisys
worked directly with Ed at Unisys Corporation

“Ed is a fantastic business alliances executive. He knows how to navigate through the challenges thereby creating mutual synergies that have greatly contributed to our business. He is also a super-nice person to work with.” April 30, 2007

Anthony Gold, VP & GM, Open Source Business, Unisys
worked with Ed at Unisys Corporation

“Ed created the word entrepenurial. I have never worked with anyone who has the ability to create belief and passion into new and exciting markets from his amazing knack in understanding where a market is going before even the market knows where it is going. I have been able to generate success for our company which would not have eventuated if was not for Ed's leadership. Ed is one of the most genuine people I have ever met, he makes you feel important regardless of where you might be in an organisation. What a guy!” March 28, 2007

Damian Parkes, Alliance Manager Asia Pacific, Unisys
reported to Ed at Unisys Corporation

“Ed brought refreshing ideas for change to Unisys, and I appreciate his valued experience and know that he will make a difference at Unisys for the absolute better. I would love to work with him again!” March 5, 2007

Anne Curtis, Global Strategy, Unisys
worked directly with Ed at Unisys Corporation

“Ed combines creativity, energy, and a keen business sense into a winning approach. He is a mold-breaking strategic thinker and a visionary leader. And the most amazing thing is that he's a really nice guy! You don't find such a combination of business talent and personal charm very often.” December 14, 2006

Bret Foreman, Enterprise Architect, Unisys Corporation
worked with Ed at Unisys Corporation

“Ed is a very seasoned professional. He makes you want to go to work, and see what new ideas he has everyday. He has tremendous energy and he is a "go getter".... most definitely an "A+" team player and yet he is very detailed oriented and very supportive of staffs. I highly recommend Ed, and I believe he will be a "MVP" of any organization who is lucky to have him.” February 5, 2010

Veronica Hsieh, Director of Finance, Phoenix Technologies
worked indirectly for Ed at Phoenix Technologies

“Ed's strategic vision and ability to relate it to executable steps is amazing. I have watched him lead staff, customers and matrixed organisations with true inspiration. A wonderful person to have on the team and as a friend.” January 31, 2010

Timothy Eades, SV & GM Corporate Marketing and Products, Phoenix Technologies
managed Ed at Phoenix Technologies

“Ed Soo Hoo is a consummate business professional. Ed is highly motivated and displays an unquestioned level of integrity and responsibility. He is a proven leader and is well known for his ability to develop and maintain quality relationships within the business community. At Phoenix Technologies Ed was viewed as a valued and respected member of the executive team.” July 9, 2009

Gina A Hayes, Director Customer Technical Support, Phoenix Technologies Inc.
worked with Ed at Phoenix Technologies

“Ed has a unique way of working with national and international customers. His "think-out-of-the-box" approach has created many unique opportunities with customer which, as a direct result led to additional revenue for the company. Ed is a team player and makes sure, the team is on board with creative business ideas and he leads the team as an exceptional leader to success. I'm proud to have worked with Ed and recommend him to any company who needs an exceptional leader.” June 28, 2009

Katrin Kusek (Späth), PMP, European Channel Executive, Phoenix Technologies Ltd.
worked with Ed at Phoenix Technologies

“Ed is one of the most technically insightful folks I have had the pleasure of working with. His insight always led him to the most fruitful partnership targets in bizdev and helped to lead engineering to best of breed products or even new product areas based upon where the market was heading. He's business savvy, marketing savvy, and tech savvy - a difficult mix to find in one person. All of these coupled with a rich sense of morality, justice, and being a great person make Ed a person I would love to be associated with in the future.” October 13, 2008

Robert Wolff, Sr. Director of Engineering, Phoenix Technologies
worked with Ed at Phoenix Technologies

“Ed's strategic vision coupled with his ability to influence people and drive business made him an invaluable asset within the organization. Ed could always be counted on for a new way to approach a challenge. His sense of humor and straight forward approach make him someone you always want on your team.” October 8, 2008

Deb Broderson, Sr. Director, Channel Marketing and Operations, Phoenix Technologies
worked directly with Ed at Phoenix Technologies

“Ed's clear focus, direction and strategic thinking was critical in the success of the organization. Not only was Ed an asset to his department, his insight was "spot-on" in bringing the company into new markets. If given the chance to work with Ed again, I would feel it an honor, as he is a great mentor and co-worker.” October 23, 2007

Robert Cohen, Consultant, Phoenix Technologies
worked directly with Ed at Phoenix Technologies

“Ed is terrific. He's intelligent, insightful, wise, and level-headed. I often relied on him for advice on the best way to handle difficult situations, and his feedback was right on. Ed was also valuable in creating and managing strategic partnerships, especially with top-level companies. He is one smart person, and I would work with him again in an instant.” December 14, 2005

Donna Maurillo, Sr. Manager, Global Marketing, Phoenix Technologies
worked indirectly for Ed at Phoenix Technologies

“Ed is one of the best strategist that I have had the pleasure of working with. He is quick to the point and well educated on today's technology and market. Even as a Senior Executive, Ed is always willing to provide time for fellow co-workers. I look forward to the time when am able to work with Ed again.” December 7, 2005

John Dougherty, Sr. Director Operations, Phoenix Technologies
worked indirectly for Ed at Phoenix Technologies

“Ed is one of the most creative and strategic business and market development professionals I have worked with. He has the uncanny ability to see the forest from the trees (and vice versa !). As a leader and a manager, he is also great fun to work with !” November 1, 2005

Andy Chen
reported to Ed at Phoenix Technologies

“Ed is one of the brightest and quickest studies that I have encountered in my 20 years of experience. He adapts easily to the changing high tech environment and is a visionary for the trends in the industry.” June 2, 2005

Mike Wisor
was Ed's client

“Ed is always ready to help, lend an ear and solve the problem at hand. One of the top people at Phoenix, I found Ed to be focused, energetic extremely knowledgable. I recommend him for any project.” March 29, 2005

M3 Sweatt
was with another company when working with Ed at Phoenix Technologies

“Ed is one of the few individuals I have met in the industry that has an uncanny knack of listening, analyzing and recommending solutions that link diverse yet inter-related companies, standards organizations and industry policy makers with products and services. I would recommend him for any senior level strategic or business development position.” January 12, 2005

Greg Ewald, Director Product Marketing, Phoenix Technologies
worked indirectly for Ed at Phoenix Technologies

“Ed is one of the brightest minds that I have ever met, he is a strategic visionary with the incredible strong ability to think outside the box. As a leader he is highly motivating and knowlegdable - highly recommended.” June 2, 2004

Rupert Schultes, Director Strategic Business Development, Phoenix Technologies
reported to Ed at Phoenix Technologies

“Ed was a tremendous mentor for me during my three years at Netcentives. Visionary in thought and strategic in action, Ed is a fearless leader who is able to quickly identify needs and craft solutions that deliver. Ed offers the full package and would be a welcome addition to any executive team that values intelligence, creativity, and results. Truly inspirational.” May 29, 2009

Sean MacBeth, Sr. Sales Manager, Netcentives
worked with Ed at Netcentives

“Ed is a quick, provocative and out of the box thinker who makes everyone around him productive. His ability to recognize core issues and solutions to those issues are priceless.” May 19, 2009

Ron Kieves, Vice President, Consumer Products and Strategic Planning, Netcentives
worked with Ed at Netcentives

“Ed is a Big Idea thinker with very creative and out of the box ideas and a thorough strategy with which to implement them. Ed is a solution driver and his ideas are usually ahead of market trends but still very pertinent to today's business. Ed really knows technology and the market players. I'm seeing marketing concepts that he talked about in the 90's becoming reality today as technology has had to build out infrastructure to make these ideas a reality. Ed's passion for business is second to none. Anyone having a conversation with Ed can feel his enthusiasm, get excited and get drawn in. Ed's personality is very positive and energetic and also very contagious. This enthusiasm combined with his knowledge of the marketplace makes him a force to be reckoned with. Ed is also a very personable team member. He's a strong mentor and friend. Ed is very insightful, has always had ideas for me and his follow up is right on time. Ed is a skilled relationship developer and networking guru. I strongly recommend Ed for positions that involve new markets, driving a new concept to reality, and technology leadership. Ed is a strong business leader with years of exceptional experience and is a great addition to any Executive Team.” October 13, 2008

Eileen Liu, Consultant, Self-employed
worked indirectly for Ed at Netcentives

“Ed is a high energy guy who has a great passion for bringing new technologies to market - whether at big companies or startups. He is a natural strategic thinker, but also an intense competitor. I have seen him take on large world-class players and out-think and out-execute them to control a market. Very few people can do that consistently, but I've watched Ed do this at multiple companies for over 10 years.” June 6, 2007

Arthur Coleman, Product Line Manager, Javasoft/Sun Microsystems
was with another company when working with Ed at Netcentives

“Ed posseses remarkable strategic business skills and thoughtful leadership as well. Working with Ed at Netcentives was always a pleasure and an opportunity to gain new insights into our business opportunities and tactics. I continue to enjoy learning from Ed today.” January 23, 2007

Nathan Mauch, Relationship Marketing Manager, Netcentives
worked with Ed at Netcentives

“Ed is a true visionary. He is someone I feel inspired by when we meet. He is always thinking about new ways of solving problems or innovating. At the bank he helped me break down barriers and move ahead with our plans.” September 13, 2006

Paul Smitton, Chief Manager Relationship Marketing, Commonwealth Bank of Australia
was with another company when working with Ed at Netcentives

“Ed is the architypical BD/Sales guy. His strategic acumen, born from a highly creative mind, allows him to think outside the box and identify opportunites that aren't apparent to many. His tactical acumen, born from his street savvy, allows him to remove obstacles to win deals.” July 26, 2006

Robyn Chan, Vice President of R&D, Netcentives
worked with Ed at Netcentives

“Ed was always the guy I wanted in a client meeting. Bright and engaging, Ed has an uncanny ability to listen to clients, understand their business needs, and immediately interpret how our services could help them. Incredibly creative and insightful. I hope to work with Ed again in the future.” January 4, 2006

Perry Maynard, VP Relationship Marketing, Netcentives
worked with Ed at Netcentives

“Ed was great to work with. Smart, savvy, knew the business all around and most of all a world-class human being.” February 16, 2005

Abir Bhattacharyya
was Ed's client

“Ed was an aggressive, innovative sales leader at a critical time for Quote.com. His creative approach in working with marketing and other departments helped make the Company the success it became.” February 28, 2005

Grant Slade, VP, Marketing, Quote.com
worked with Ed at Quote.com

“Ed has a keen ability to spot industry trends as well as the technical, business, and marketing expertise to capitalize on these opportunities. He can synthesize a variety of new technology offerings and then advise his customer base about product development in adjacent markets. Ed has a motivational leadership style and executes with great passion. I would welcome the opportunity to work with Ed in the future.” June 28, 2010

Terry Palmer, Business Development Manager, Novell Inc.
worked directly with Ed at Novell, Inc

“Ed brings a unique combination of business and technical knowledge to the clients and partners he engages. Ed has a proven track record of success in relationship development and sales achievement. I am extremely pleased to know Ed both personally and professionally.” September 10, 2007

Ed Smith, GM - Alliance Business Development, Novell
worked directly with Ed at Novell, Inc

“As a Senior Bus Dev Manager in OEM sales at Novell, Ed was a true champion and pro in his methodical, organized and strategic approach to account management. Novell was the industry leader in recruiting, building and executing results from distribution channels. Ed was one of the core assets to this standard of success established at Novell.” October 23, 2005

Clifton Ashley, General Manager, Regional Sales, Novell Inc.
worked with Ed at Novell, Inc

“Ed combined market insight, street smarts and hustle to make him a consistent leader in OEM sales. He was a joy to work with and someone who was well respected by customers and throughout the company.” June 6, 2005

Mike Hogan, Director Corporate Development, Novell
worked with Ed at Novell, Inc