PROFILE

 

Dynamic marketing, business development leader with a proven track record of success in retail, software, hardware, and services organizations.  Passionate, energetic evangelist and entrepreneur with a "roll up his sleeves" attitude, as well as deep expertise in strategy, planning, team development and in managing P&L (in both large and small operations).  Consistent over-achievement of goals in diverse roles and business environments, with specialization in developing and managing businesses seeking rapid, profitable growth.

 

PROFESSIONAL EXPERIENCE

Principal, Consulting and Business Development          May 2010 - Present

SOO HOO CONSULTING, Oakland, CA           

 

• Rainmaking sales and business development work for early stage SaaS mobile platform and services company.  Closed new clients in Bay area for pilot programs with major brands and advertisers.

 

• Advisor to Draper Fisher Jurvetson funded startup – video platform for SMBs.

 

• Advisor to HD telepresense platform provider to craft sales and business development strategy to sell to consumer electronics vertical and SME and OEM markets.

 

• Developed and drove strategy and business development engagements for several early stage startups in mobile GPS/LBS, barcode, scanners, track and trace technology platforms (RFID, NFC).

 

• Filed multiple provisional patent related to viewing content on STB/DVR storage and back catalog content.

 

VP Sales & Partnerships, Data Center Hosting Services      2008 to 2009

TRAVELPORT, INC. ($2.5B revenue with 5,500 employees)

 

• Overachieved objective by 145%.  Tripled revenue growth.

 

• Expanded pipeline by 5X within 6 months, exceeding $250M.

 

• Spearheaded and led sales, marketing and support for new line of business - a co-location data center business unit.  Services included data center hosting, management of apps and eyes on glass support.

 

• Defined and implemented the strategic partnerships with leading consulting services organizations; Accenture, HP, IBM, Tata.

 

• Leveraged past relationships to identify, accelerate new deal flow and partnering discussions with Microsoft, Constant Contact, Intuit, Symantec, and Cisco.

 

Ed Soo Hoo    Page 2

 

 

INTERESTS

Collecting and driving automobiles - very fast ones and sometimes very slow ones

 

Playing pool - Three Cushion Billiards player (ranked 6th in US).  Played in both US and international tournaments (Paris, Madrid, Seoul and Tokyo)

 

Coaching people - mentoring executives, business professionals and high school students

 

 

EDUCATION

University of San Francisco 1970/71- Business Administration courses

 

Extensive profile available online at:

http://www.linkedin.com/in/edsoohoo

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PROFESSIONAL EXPERIENCE (CONT.) 

VP Oracle Alliance & Global Alliance SI Lead                        2006 to 2008

UNISYS CORPORATION ($5.6B revenue, with 25,600 employees)

 

• Negotiated and implemented joint business plan and strategic alliance agreement culminating in 3-year revenue growth forecast from $225M to $850M.

 

• Restructured the constrained corporate GTM sales strategy to targeted accounts with a consistent global sales approach by rebranding and realigning the portfolio across both companies.

 

• Working closely with Unisys and Oracle Program Mgmt Office, aligned both senior sales orgs through joint field engagement programs to drive ULA and services revenue and increase pipeline.

 

• Drove the sales teams globally across multiple business units as well as worked closely with product marketing teams and corporate marketing.

 

VP Alliances & Channels                                                        2002 to 2005

PHOENIX TECHNOLOGIES ($120M revenue, with 160 employees)

 

• Achieved $15M in new revenue (channel partners) in first year.

 

• Revamped and redefined Microsoft and Intel relationships; created strategies resulting in driving new and existing industry initiatives, products and partner opportunities.

 

• Worked closely with Microsoft executives on security, anti-piracy, emerging markets, SMB strategies.  Led strategic planning sessions for product teams.

 

• Rebuilt and drove strategic initiatives selling to (pre-OS platform) focused to drive OEM, ODM, ISV ecosystem for $100 million software company.

 

• Conceived and signed industry consortium with Intel, MSFT, AMD and HP

 

Senior VP Business Development & Sales                             1998 to 2001

Netcentives, Inc ($70M revenue, with 200 employees)

 

• Led sales to sign up 200 blue chip customers in 10 countries with over $70M in revenue. Clients included; AMEX, AOL, Barnes and Noble, Citibank, Gap, Music Blvd as well as 100’s of SMBs (merchants).

 

• In the first year of forming new business unit (B2E), closed major deals with Microsoft, Nortel, Cisco exceeding $20M in revenue.

 

• Hired and managed worldwide sales, business development and international teams (35 person staff).  Built and managed a strong culture of sales, partnering and closing deals.

 

• Drove three business units (international, consulting and B2B) for CRM/email platform and services.

 

• Negotiated and closed successful joint ventures in Japan and Brazil.

 

• Redirected and developed strategic positioning and product direction from a centralized CRM platform to a scalable and repeatable turnkey solution.

SUMMARY

 

Over 20 years of success in building, managing and leading marketing, business development teams, sales and alliances organizations

 

Problem-solving executive bringing a very broad range of global experience in assessing, opportunities, developing strategy and executing tactics for growth and innovation

 

Led multiple new product/services programs and positioning/messaging rollouts as evangelist and champion to both internal and external audiences. 

 

Wide experience working for startups and large corporations working across a wide set of services, software, hardware and multiple verticals in both direct and channel sales.

 

Previous roles were in multiple startups, large corporations (Oracle, CyberCash, Quote.com, Novell, Natural Language, Wang Labs) as well as experience in advertising, distribution, graphic design, wholesale, government, retail, manufacturing, shipping.

 

Strong public speaking skills and participant in wide set of industry panel discussions to expand market awareness and visibility.  Known to be the voice of the customer to build and deliver systems and solutions that fit their needs.

INTERESTS

Collecting and driving automobiles - very fast ones and sometimes very slow ones

 

Playing pool - Three Cushion Billiards player (ranked 6th in US).  Played in both US and international tournaments (Paris, Madrid, Seoul and Tokyo)

 

Coaching people - mentoring executives, business professionals and high school students

 

 

EDUCATION

University of San Francisco 1970/71- Business Administration courses

 

Extensive profile available online at:

http://www.linkedin.com/in/edsoohoo